How to Manage Complex Customer Promotions in Dynamics GP

 

How to Manage Complex Customer Promotions in Dynamics GP

Dynavistics Trinity Extended Pricing Integration simplifies the process of managing complex customer promotions with support for volume-based (aggregate) promotions. For more information on the Trinity distribution modules please visit the Trinity Product Page. Video 3 of 3. In this video on the Trinity Extended Pricing Enhancements module, from Dynavistics we’ll be covering how to manage complex customer promotions in Dynamics GP. Wholesale distribution businesses may require pricing structures that are competitive, varied, and flexible. The Trinity Extended Pricing Enhancements module offers a number of pricing options that complement GP’s core Extended Pricing functionality.

Video Transcript

How to Manage Complex Customer Promotions in Dynamics GP

Welcome to this presentation on the Trinity Extended Pricing Enhancements module, from Dynavistics.

Wholesale distribution businesses can require pricing structures that are competitive, varied, and flexible.  Extending Pricing Enhancements offers a number of pricing options that complement GP’s core extended pricing functionality.  These include:

  • Volume based promotions
  • Order value discounts
  • Volume based pricing
  • Cost uplift pricing
  • And site specific pricing

In this video, we will be concentrating on one specific feature: volume based promotions, sometimes referred to as aggregate promotions.

Aggregate promotions provide the facility to offer free products when the customer buys set volumes from a specified range of items.

These promotions can be targeted at specific customers or groups.  Multiple quantity goals can be set against promotion with different free items offered when different break points are achieved.

Here we have entered a three-line order.  As you can see from the lower screen, each item has contributed to promotion target, as does this fourth item.   If we drill down to lowest screen, it will show us a summary of the promotion being offered.

At any point during the order, the salesperson can view progress so far.  On the lower part of the screen we can see the items that have been ordered.  The middle section shows that the customer qualifies for free items, indicated by the Q next to the promotion name.  If relevant, it will also show the next break point.

 If we drill down the production heading, you can see how long the promotion runs for and the type of promotion on offer.

Four types can be set up:

  • Total Quantity promotions, which is what this promotion is, where a customer could order any combination of items to qualify for free item.
  • Every Item in List, where one or more of every item must be ordered.
  • Variable Quantity List, where a specified quantity of every item was must be ordered.
  • And Points Allocation. These are similar to Total Quantity promotions, but where the total quantity is used as a number of points which can then be redeemed against free items.

Promotions can also be settled to offer different free items as high break points are achieved.  In this instance, the customer will receive three free items if they order 20 cases.  Rather than being offered a fixed item, with this promotion they can select from a range of potential free products.

Promotions can be assigned to specific customers or customer groups, and obviously we can specify which inventory items are being promoted.  You can also set limits on the maximum number of free items that could be taken by a customer.  For instance, a promotion may be as simple as buy 10 get 1 free; therefore 20 gets to 2 free, 30 gets 3.  But you may wish to set a limit that not more than 5 free items.

When the salesperson finishes entering the order, the system recognizes that the customer has achieved promotion break point and is due a free product.  As the free item is from a list, the customer can select any combination of free products up to the total achieved.

In this case we'll select 3 cases of a single item.  Once we click the Add Lines to Order button, the line is automatically added to the order at the zero price.

Volume based promotions:

  • Can be run in conjunction with GP’s extended pricing.
  • Is one of several additional pricing models available with Trinity Extended Pricing Enhancements module
  • And are designed to help wholesale distributors maximize their selling opportunity.

I hope you found this presentation interesting.  If you'd like to know more, please schedule your free demonstration today.  Thank you

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